As Eye See It

Providing Consumer-focused Eye Care Services

Wednesday, November 5, 2014

Our patients are consumers. They come with far more information and awareness of options in treatment and mode of practice. They demand multiple access channels and they demand choice that fits their individual lifestyle.

The VSP Global mission is to help as many people see as possible. By increasing access points to eye care for consumers, the opportunity increases to grow the number of patients who can be encouraged to see network providers.

VSP Vision Care has announced the addition of Pearle Vision Eye Care Centers to the VSP provider network. This relationship addresses patient and client demands for options in mode of practice and facilitates expansion of the total VSP patient base.

As I See It, VSP Global will continue to trumpet the benefits of eye care and the VSP network, but will also address growing consumer demand. VSP can only direct what it has access to. Strategic relationships will be essential for competitive success for all of us going forward.

Let me know what you think.


Celebrating World Sight Day As A Community

Friday, October 3, 2014

Photo of Stephanie Kirschbaum, ODAs an optometrist, it’s alarming to hear that, even today, more than 600 million people globally don’t have access to the eye care or eyewear they need. Many are blind or vision impaired due to uncorrected refractive error that I know could be resolved with an eye exam and glasses.

There’s nothing like the feeling when a patient who’s forgotten—or never known—what it’s like to see clearly gets a new pair of glasses and breaks out in a big smile! During the week of World Sight Day, I’m looking forward to a lot of those moments.

I’ll be celebrating World Sight Day by volunteering with 45+ other doctors on board the VSP Mobile Eyes clinics in Sacramento. All three clinics plus portable lanes of eye exam equipment will be in service, providing free eye care and glasses to adults and children in need. On World Sight Day, October 9, the care will be centered on U.S. veterans in need and their families.

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What Patients Remember

Friday, September 19, 2014

A very nice 85-year-old patient recently came in for a medical follow-up visit. Despite a history that included both glaucoma and diabetic retinopathy, she was not good about follow up…but, on this occasion she had returned right on schedule!

So, I said to her, “You are here right on time. How come?”

With a big smile on her face, she responded, “My knitting. The last time I was here we talked about the scarf I was knitting. I wanted to show it to you—all finished.”

To clarify, I did not remember the knitting project. I do remember explaining in great detail her medical condition and my recommendations for care. Thank goodness, we must have also talked about knitting.

She needed medical care, but she followed my recommendations because she wanted to show me her scarf!

As I See It, we can’t overemphasize the importance of truly connecting with our patients. The quality of care certainly increases as patients sense their doctor’s personal interest in them.

It was a beautiful scarf!