As Eye See It

A $50 Billion Reason To Become A Glass Preferred Provider

Friday, July 25, 2014

Matthew Alpert, OD, a third-generation optometrist at Alpert Vision Care, offers his perspective on the benefits of being a Glass Preferred Provider.

Matthew Alpert, OD, wearing Glass Prescription Frames

Matthew Alpert, OD, wears his Google Glass prescription frames with patients.

Earlier this year, I predicted that wearable devices like Google Glass will expand the relevance of optometry in our patients’ everyday lives. I’ve now been wearing Glass for a year, and it’s brought value to my practice in a number of ways.

  • Wearing Glass and being a Glass Preferred Provider is an immediate signal to patients that my practice is staying ahead of technology. It’s helping to establish my practice as a leader in the intersection of eye care and wearable technology. Since becoming a Glass Preferred Provider, I’ve seen 15 new tech-savvy patients that have resulted in incremental sales of high-end lens products.
  • When I wear Glass with patients, they immediately want to engage in a conversation about the device or have me demonstrate how it works. That gives me an opportunity to provide education about Glass, the lens options available, and the importance of eye care when using any electronic devices.
  • Glass is a hands-free way to document findings and access the latest sources of information. I can interact with my patient without having to interrupt the eye exam to take notes or photos or look something up. (This is also one of my favorite reasons to use Glass in my personal life. When I want to film my daughter in a school play, I can watch her on stage, not through a little screen.)

I’m looking forward to seeing the apps developed for Glass and other wearables in the future. We already have smartphones that can control your whole house—imagine the possibilities as wearable technology develops. Credit Suisse predicts the market for wearable technology like Glass will increase to as much as $50 billion during the next two to four years. As I see it, that’s a $50 billion reason to establish your practice in a space primed for growth.


Technology As A Tool To Help Your Practice Succeed

Thursday, July 10, 2014

Ami C. Ranani, OD, of Somers Eye Center in New York, offers the following for optometrists who are interested in advancing the technology in their own practices.

We’ve all heard these seven words: There is nothing constant except for change. Some of us think about the seemingly overwhelming steps it will take to keep up with all of these changes, and that includes electronic health records (EHR) and meaningful use (MU) as well.

I have an interest in technology and change management, but I recognize not everyone has the same feelings or inclinations that I do. For example, do you look at change as a circumstance to create new and exciting opportunities that help your practice and your patients?

Learn more about EHR, patient portals, and how to breathe in the cloud.

Premier Program

Monday, July 7, 2014

Okay, so here is your question for the day: What do your airline, your coffee company, and your local hardware store all have in common?

The answer is that they all offer loyalty programs. They learned a long time ago that if they could deepen the relationship with their best customers, they could then share cost efficiencies and savings. This, in turn, would make the supplier more competitive and all boats would rise.

In today’s competitive environment, it is crucial that optometric practices carefully consider their supplier strategy to maximize profitability. We know that fee increases are difficult in today’s marketplace. It is imperative that we support companies that offer cost-saving opportunities on the material side and that actively seek to put patients in our practices. It should be clear that we must be willing to increase our supplier loyalty if we are to fully benefit from these programs.

I can tell you from personal experience that the VSP Global Premier Program is worthy of your consideration.

First of all, patients benefit with the Extra $20 frame allowance when choosing from qualifying frame collections. Patients have reacted very favorably to this increased benefit. (more…)