As Eye See It

The Joy of Giving Back

Friday, December 5, 2014

Dr. Stephanie Kirschbaum with a patient on World Sight DayWorld Sight Day was a great opportunity for eye care professionals to come together to raise awareness about the importance of eye care and help those in need of eye care around the globe.

I was one of more than 40 optometrists who volunteered with VSP Mobile Eyes to provide free eye exams and new glasses to 2,220 adults and children in my community who couldn’t otherwise afford the care. (Check out the infographic!)

And I was delighted to hear from Clive Miller, CEO of Optometry Giving Sight, about the support from eye care practices across the U.S. for the World Sight Day Challenge, which raises funds to address avoidable blindness caused by uncorrected refractive error—the simple need for an eye exam and glasses. (more…)


Providing Consumer-focused Eye Care Services

Wednesday, November 5, 2014

Our patients are consumers. They come with far more information and awareness of options in treatment and mode of practice. They demand multiple access channels and they demand choice that fits their individual lifestyle.

The VSP Global mission is to help as many people see as possible. By increasing access points to eye care for consumers, the opportunity increases to grow the number of patients who can be encouraged to see network providers.

VSP Vision Care has announced the addition of Pearle Vision Eye Care Centers to the VSP provider network. This relationship addresses patient and client demands for options in mode of practice and facilitates expansion of the total VSP patient base.

As I See It, VSP Global will continue to trumpet the benefits of eye care and the VSP network, but will also address growing consumer demand. VSP can only direct what it has access to. Strategic relationships will be essential for competitive success for all of us going forward.

Let me know what you think.


Celebrating World Sight Day As A Community

Friday, October 3, 2014

Photo of Stephanie Kirschbaum, ODAs an optometrist, it’s alarming to hear that, even today, more than 600 million people globally don’t have access to the eye care or eyewear they need. Many are blind or vision impaired due to uncorrected refractive error that I know could be resolved with an eye exam and glasses.

There’s nothing like the feeling when a patient who’s forgotten—or never known—what it’s like to see clearly gets a new pair of glasses and breaks out in a big smile! During the week of World Sight Day, I’m looking forward to a lot of those moments.

I’ll be celebrating World Sight Day by volunteering with 45+ other doctors on board the VSP Mobile Eyes clinics in Sacramento. All three clinics plus portable lanes of eye exam equipment will be in service, providing free eye care and glasses to adults and children in need. On World Sight Day, October 9, the care will be centered on U.S. veterans in need and their families.

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