As Eye See It

Do We Still Need The Doctor?

Friday, January 23, 2015

Millennials—those born between the early 1980s and the early 2000s—represent a growing percentage of most of our patient bases. The Millennial Generation has ever increasing access to information via the internet and social media. They come to us with expectations and opinions which have been shaped, largely, by organizations seeking to sell product, all of which makes it more difficult to consult with our patients and to get them to follow our recommendations. Technology is being trumpeted as the answer; the critical role of the doctor is less apparent.

That last part did not feel great to write, but I/we need to accept the reality that our millennial patients think differently, act differently, and make decisions regarding who they do business with differently.

Dr. Scot Morris discusses a number of technology and consumer-based trends in a column that appeared in  the December 2014 issue of Optometric Management, entitled “Eye Care: The Next Generation.” He suggests that because of “the continuous evolution of digital handheld technology, social media, and most recently, wearable technology, that the consumer will soon dictate healthcare delivery.” He concludes by viewing these technological advancements as a “tremendous opportunity” if we (doctors) are willing to change with the times.

I couldn’t agree more with the assertion that doctors need to embrace change. But just how, or what are we supposed to change?

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The 3 C’s for Attracting and Retaining Millennials

Friday, January 2, 2015

 

Matthew Alpert, ODThere’s a lot of industry talk lately about changes in how consumers view eye care. That’s not just due to technology. It’s also due to a new generation of consumers that already represents a third of the U.S. population—the millennials, who currently range in age from 18 to 33.

Have you heard millennials referred to as “echo boomers”? That’s because this generation matches the baby boomers in size and are poised to make a similar impact on the economy. Vision Monday just published “Meet the Millennials” as an introduction to their 2015 Millennial Project. It ran alongside a letter from VSP Vision Care President Jim McGrann about the need for our industry to prepare for change.

As a third-generation optometrist at Alpert Vision Care, I’ve been looking at how to prepare my practice for the next generation. What I’ve learned is that attracting and retaining millennials comes down to three things: choice, convenience, and care.

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Don’t Forget The Intangibles

Friday, December 26, 2014

I love the movie, The Internship—so funny! You know the story, two out of work salesmen get into a competitive internship at Google. Against all odds, they win the day and, finally, a job by demonstrating the importance of personal relationships in addition to technical expertise.

Our practices are increasingly characterized by efficient recall systems, high-tech instrumentation, and electronic medical records. There is no doubt about it, technical capability has enhanced our ability to evaluate and treat our patients. The question is: How well are we relating to our patients?

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