As Eye See It

Giving The Gift Of Sight

Friday, September 5, 2014

There are so many stories and so little time! This is certainly the case when trying to describe the importance of extending eye care services to those in need. Vision is so important and we can all be very proud of our charitable efforts in sharing the gift of sight.

I’ll relate just one story. A young boy came to our practice as a result of the Sight for Students gift certificate program for his very first eye exam. His history was one of joy and happiness until he began to struggle in first grade. He was falling behind his classmates and was pretty down on himself as a result. Sure enough, it turned out that he was +6.00 in both eyes and was unable to focus at near. A proper diagnosis, a sporty pair of glasses, and a tincture of time was all it took to put him back on the road to success…because of a charity program that provided him access and opportunity.


Blue Light Discussions Improve Patient Care and Revenue

Friday, August 1, 2014

Matthew Alpert, OD, a third-generation optometrist at Alpert Vision Care, shares his views on the importance of talking with patients about blue light.

Visit for resources that you can share with your patients, including an engaging infographic.

Matthew Alpert, OD, wears his Google Glass prescription frames.

As an early adopter of new technology, Matthew Alpert, OD, incorporates his personal experience into discussions with patients.

Isn’t it amazing how much the patient conversation has changed over the past 15 years? It used to be that I would ask a patient if they used a computer. Of course, that conversation has now shifted to a question about how much time they spend on a computer.

Today, it’s a necessity to address technology habits during an eye exam as the average person is multitasking on multiple devices throughout the day—and often at the same time. It’s also necessary because patients are actively looking for better solutions to address digital eye strain and variable viewing distances. Plus many patients have enhanced vision benefits to encourage them to seek out these solutions.


A $50 Billion Reason To Become A Glass Preferred Provider

Friday, July 25, 2014

Matthew Alpert, OD, a third-generation optometrist at Alpert Vision Care, offers his perspective on the benefits of being a Glass Preferred Provider.

Matthew Alpert, OD, wearing Glass Prescription Frames

Matthew Alpert, OD, wears his Google Glass prescription frames with patients.

Earlier this year, I predicted that wearable devices like Google Glass will expand the relevance of optometry in our patients’ everyday lives. I’ve now been wearing Glass for a year, and it’s brought value to my practice in a number of ways.

  • Wearing Glass and being a Glass Preferred Provider is an immediate signal to patients that my practice is staying ahead of technology. It’s helping to establish my practice as a leader in the intersection of eye care and wearable technology. Since becoming a Glass Preferred Provider, I’ve seen 15 new tech-savvy patients that have resulted in incremental sales of high-end lens products. (more…)